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Tri-Wall International Network &
Marketing Strategy
International Network / Brand Recognition
- At the heart of Tri-Wall's success has been its consistent development and emphasis in marketing the Tri-Wall brand as the world's only brand name corrugated product. By early on creating joint-ventures in key industrial areas in the US, Europe, and Asia, Tri-Wall was able to reinforce brand recognition on a global scale, a phenomenon that has been accelerating in recent decades with the rapid pace of industrial globalization. This has also lead to Tri-Wall's ability to set benchmarks for packaging standards for industrial and military applications, be a price leader, and become virtually synonymous with heavy-duty packaging.
Fabricator System/ Network
- The creation and consistent implementation of the fabricator system, in developing and expanding Tri-Wall's markets, is the essence of the Tri-Wall business model. The Tri-Wall Fabricator Network is, in fact, a Franchise System, and is what so clearly differentiates Tri-Wall from its competitors. Being able to offer local, specialized, niche service and supply to customers, but on a "borderless" scale, gives Tri-Wall a unique, and unequaled, competitive advantage. Thus, TWKK's motto of, "Only One".